Lesson 02 of 6
Stabilize First, Then Grow
A turnaround has distinct phases. Stopping the immediate bleeding and building durable, compounding growth require different moves — and conflating them is a common reason recoveries stall.
See it in action
Netflix
A rebrand that lost 800,000 subscribers in ten weeks — and the reversal that turned Netflix into the definition of streaming.
Apple
Ninety days from bankruptcy to the most valuable company on Earth.
IBM
How an outsider CEO stopped the board from breaking up IBM — and turned a hardware giant into a services powerhouse.
Best Buy
Amazon was turning Best Buy’s own stores into showrooms for its cheaper prices. The fix was to guarantee Best Buy would never lose on price at all.
Xerox
An accounting scandal, $17 billion in debt, and a stock under $4 — rebuilt by the one executive everyone said couldn’t do it.
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